Blog Blog

Category: marketing
Marketing in times of zero-click

Inspiring, as always, the occurrence of Paweł Tkaczyk on Infoshare 2019. Marketing in the time of zero-click, that is, inserting all the eggs into one basket.

Report "E-commerce in Poland 2019"

The 2019 report on the e-commerce market in Poland is now available. The report will tell you which e-commerce brands are best recognized by internet users? What influences the credibility of the online store? What the most Polish Internet users appreciate and what devices are most often used for online shopping. These and other questions correspond to the report "E-commerce in Poland 2019. Gemius for E-Commerce Polska ".

15 Best Marketing Books

Marketing is constantly evolving in the digital age, often at a crazy pace. New tools, platforms, tactics, algorithms and applications seem to be constantly available.

In practice, marketing encompasses both art and science, and keeping up with countless changes requires constant research.

While this is the case, it is more important than ever to create a solid, foundable understanding of the framework and strategies that you will need to be effective. If you’re just starting out on the field or already have a career, having this knowledge is crucial.

10 ways to improve your business performance and dynamic growth

Have you ever wondered if you are the only person in a company that is facing a specific challenge related to marketing your company and its products? How to keep up with changing technology? How to secure business and its development in the future? Perhaps you are among 61% of marketers who claim that generating traffic and potential customers is their biggest challenge. Does inbound marketing have such power as you think and is it actually the engine to improve the results of the company and its dynamic development?

How to build customer loyalty in times of mobile trend

In 2016, the Global mobile traffic on the Web first exceeded the desktop.

For businesses, continuous growth of mobility is good news, because it allows them to better serve their customers by utilizing the unique advantages of the channel. This includes the ability to deliver personalized content, instant access to immersive apps and real-time communication.

"Good marketing makes the company look like a bestrych guest. Great marketing makes the customer feel like a savvy dude. "

-Joe Chernov-

10 ideas for new types of promotions in your company.

There comes a moment in the life of a marketer that needs inspiration for creative campaigns. I recommend retransmission of Natalia Hatalska's instance from the #ilovemkt conference, on which she spoke about alternative advertising campaigns.

5 ways to engage customers through direct marketing

It is no secret that marketing strategies have a direct impact on customer satisfaction – and customer experience will decide on loyalty, which in turn affects your income and general profits. Emphasis is on, but this should motivate you to perfection!

"The real selling art is to give customers answers to questions they didn't ask.

-Maciej Kielan-

Marketing Automation-How to effectively automate marketing processes?

We can safely say that marketers recently spend too much time on new, unverified channels. Over the past few years, many people have dealt with 3D printing, VR, AR, and even a blockchain, not having much to show for their efforts.

At the same time, most retailers are still focusing on old, unsexsed channels that “just work” and constantly looking for optimisation techniques to squeeze the most out of them.